ORGANIC SKIN CARE PRODUCTS – MEN
ORGANIC SKIN CARE PRODUCTS – MEN
Years ago, cosmetic industry was considered a purely women’s domain. Any advertisement pertaining to lotion, creams, and even shampoos, used to be focused on women as these were considered glamorous products which had nothing to do with men. It was also though that it was very unmanly to use creams and lotions, and such items would dent their macho image. Men were used for only for shaving creams, hair gels and after shaves colognes.
But now, in the last few years, thing have changed and entire concept of men’s cosmetics and grooming has undergone a sea change. You can now see that market is flooded with beauty products for men. Now men do not flinch if they have to talk about creams, lotions, anti-wrinkle creams, Botox and plastic surgery. Men’s cosmetics are an ever growing industry now and competing well with women’s products. Now that your have celebrities like Bill Clinton, Obama, Beckham, well-groomed, neat coiffure, smooth-complexioned who do seem to be averse to the idea of indulging in beauty treatments and body maintenance, it spurs other men to follow suit and emulate their icons.
Beautyworld Middle East Is considered one of the world class exhibitions in the cosmetic industry and is the largest and most flourishing international beauty show case in the region. Along with Wellness and Spas Middle East, the exhibition will be held at the Dubai International Convention and Exhibition Center from the 7th to 9th of June 2009. Many other companies too from various countries are expected to participate in the exhibition and promote their products. According to Ms. Elisabeth Brehl, men’s cosmetics industry has grown by a considerable margin in the last two years, raking billions of dollars. Companies will be show casing all types of men’s products that include anti aging creams and lotions which has a growing market now.
Men are not lagging behind in the concept of wanting to look young and well-groomed.
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